United Nations Launches Global Initiative to Combat Misinformation
21 May 2020
NEW YORK, 21 MAY 2020—Today the United Nations is launching ‘Verified’, an initiative to combat the growing
scourge of COVID-19 misinformation by increasing the volume and reach of trusted, accurate information.
“We cannot cede our virtual spaces to those who traffic in lies, fear and hate,” said UN Secretary-General,
António Guterres, who announced the initiative. “Misinformation spreads online, in messaging apps and person
to person. Its creators use savvy production and distribution methods. To counter it, scientists and institutions
like the United Nations need to reach people with accurate information they can trust.”
Verified, led by the UN Department for Global Communications (DGC), will provide information around three
themes: science – to save lives; solidarity – to promote local and global cooperation; and solutions – to advocate
for support to impacted populations. It will also promote recovery packages that tackle the climate crisis and
address the root causes of poverty, inequality and hunger.
The initiative is calling on people around the world to sign up to become “information volunteers” to share trusted
content to keep their families and communities safe and connected. Described as digital first responders, the
volunteers will receive a daily feed of verified content optimized for social sharing with simple, compelling messaging
that either directly counters misinformation or fills an information void.
DGC will partner with UN agencies and UN country teams, influencers, civil society, business and media organizations
to distribute trusted, accurate content and work with social media platforms to root out hate and harmful
assertions about COVID-19.
“In many countries the misinformation surging across digital channels is impeding the public health response
and stirring unrest. There are disturbing efforts to exploit the crisis to advance nativism or to target minority
groups, which could worsen as the strain on societies grows and the economic and social fallout kicks in,”
Melissa Fleming, UN Under-Secretary-General for Global Communications, said. “The Verified initiative will also
work to address this trend with hopeful content that celebrates local acts of humanity, the contributions of refugees
and migrants, and makes the case for global cooperation.”
The initiative is a collaboration with Purpose, one of the world’s leading social mobilization organizations. It is
supported by the IKEA Foundation and Luminate.
Patricia Atkinson, the IKEA Foundation’s Chief Programmes Officer, said: “The COVID-19 pandemic is an unprecedented
global health crisis. The IKEA Foundation is proud to be supporting Verified -- an initiative aiming to
make sure everyone has access to the trusted science and advice they need to keep their family and loved ones
Nishant Lalwani, Managing Director of Luminate, added: “COVID-19 has provided a stark reminder that access to
accurate, trusted information can be the difference between fear and resilience, division and unity, and even life
and death. We are proud to be supporting Verified and its work to tackle the coronavirus ‘infodemic’ by rapidly
spreading reliable, science-based information to protect people and communities around the world.”